Starting With Google My Business
Google My Business (GMB) has become increasingly important over the years. Consumers often rely on their cell phones to perform searches for local businesses with quick click to call actions. We help our customers not only claim their GMB listings but also collect more reviews and respond to both positive and negative reviews.
Doing so ensures potential future customers see that you are involved in your business and responsive to criticism. We help you with proper keywords and website content as well as selecting the right type of category, including photos and videos, and even promotional offers.
If you move or are planning to move your office, contact us first! We can help you with cleaning up your out of date directory listings so you can maintain or increase your Google Local business positions.
Tips For Your Google My Business Listing
Let's take a look at some important things we consider when optimizing your Google My Business listing for local SEO.
Claiming Your Listing
The first step is to claim your listing. We always advise this is done under your own Google account. Never trust a web company to claim it under their own account as you never know if they'll someday go out of business leaving you high and dry.
Proper Category Selection
We look to your competition to see what primary category they select when ranking high for the keywords you need to rank for. We also look at sub categories to ensure all your services are covered when consumers perform searches.
We ensure your profile is filled out 100% and that may include photos of the interior and exterior of your building, your team members, your profile short name and more. Getting 100% completion is an important step to ranking.
Collecting reviews is important whether positive or critical and responding to all of your reviews is important. We will add a link on your website to ensure reviews are easily collected. We can also help you setup texting reminders for customers to receive review requests to their mobile devices.
Local Schema Markup
Local business schema involves using underlying code embedded on your website that follows the exact way it is presented on your Google My Business listing to ensure consistency. We then test this schema with one of Google's tools.
Citation building involves taking the schema markup data (name, address phone, etc.) from your Google My Business listing and submitting it to high ranking directories to gain higher rankings. We also can submit requests to have your data cleaned up if you've moved or relocated.